
This Privacy Policy describes how your personal information is
collected, used, and shared when you visit or make a purchase from
abc.com (the “Site”).
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
How We Use the Information We Collect
We may use your Personal Information, Demographic Information or Usage
Information for various purposes, including, but not limited to, the
following:
•Improving the effectiveness of
our Site, marketing endeavors and service offerings;
•Site registration;
•Providing customer
service;
•Notifying you of product recalls
or providing other information concerning products you have
purchased;
•Sending you direct mail
offerings;
•Sending you email
communications such as electronic newsletters about our products,
services and Promotions;
•Sending you email
about orders you have made;
•Enabling you
to participate in the Site’s features such as surveys and Promotions;
•Identifying your product and service preferences and informing you of
new or additional products, services and Promotions that may be of
interest to you;
•Providing mobile
marketing messages and service messages;
•Cart Abandonment Messages - once information is captured for a
specific item, if you do not purchase that item within 24 hours we will
send a reminder text letting you know it's still available at our store
with a direct hyperlink (SMS messages are sent within 48 hours of
non-purchase with only 1 reminder)
•To
analyze preferences, trends and statistics.
How we Determine An Abandon Cart:
Currently we use an Opt-in form 2 step. When the consumer enters in their information in the first step of the form they are 'tagged' in our system as a lead. We then wait a period of time (I.e. 20 minutes) to see if they purchase through our website. We track purchases by tags as well. When a consumer purchases a product they are tagged as purchased. Our system waits 20 mins to see if a purchase tag is added to the consumer - if not - we add the consumer to abandon cart sequence.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer
and often include an anonymous unique identifier. For more information
about cookies, and how to disable cookies, visit
http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data
including your IP address, browser type, Internet service provider,
referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to
record information about how you browse the Site.
Additionally
when you make a purchase or attempt to make a purchase through the Site,
we collect certain information from you, including your name, billing
address, shipping address, payment information (including credit card
numbers , email address, and phone number. We refer to this information
as “Order Information”.